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About Elsa
Elsa is building AI agents that take real work off people's plates. We are an early, fast-moving team of engineers, designers and operators who care equally about what we ship and how we talk about it. Our product is in the hands of customers at some of the most recognisable companies in the world, and we are now scaling the story that goes with it.
We are hiring an AI Content Creator to own how Elsa shows up in feeds, inboxes and timelines every single day. This role sits at the intersection of editorial craft and generative AI, and will be the person behind every post, video, newsletter and visual that compounds our brand between launches.
About the Role
As our AI Content Creator, you will own day-to-day content end-to-end. You will partner closely with the founders, product leads, marketing and PR to turn what we are building into a steady drumbeat of high-quality writing, visuals, video and audio across our owned channels. You will run the editorial calendar, build the AI workflows that let one person punch like a team of five, and be the person the team trusts to keep our brand voice consistent at scale.
This is a hands-on role. You will write the post, generate the visual, cut the video, ship the newsletter and read the analytics the next morning. If you genuinely love using AI as a creative force multiplier, and you have the editorial judgment to keep the bar high, this role is for you.
What You'll Do
- —Own the editorial drumbeat. Plan and ship written, visual, audio and video content across our owned channels — X / Twitter, LinkedIn, blog, newsletter, YouTube — on a consistent, predictable cadence.
- —Build AI-augmented workflows. Design content pipelines on top of Claude, ChatGPT, Midjourney, Runway, ElevenLabs and similar tools so we produce more, faster, without sacrificing quality or brand voice.
- —Write the story. Draft posts, threads, blog articles, newsletters, scripts and captions that are sharp, specific and free of jargon. AI gives you the first draft; your editorial judgment ships the final cut.
- —Generate the visuals. Produce on-brand graphics, illustrations, short-form video and motion assets using generative AI tools, briefing designers when something needs to go further.
- —Adapt for every surface. Reformat the same core idea for LinkedIn, X, Reels, Shorts, newsletters and the blog, each with the native voice of the platform.
- —Maintain the brand voice. Be the guardian of how Elsa sounds and looks. Build prompt libraries, style guides and review checklists so consistency scales with volume.
- —Measure and iterate. Track engagement, reach, follower growth and downstream signups. Close the loop weekly on what worked, what flopped and what to double down on.
- —Partner across the company. Work closely with PR, growth, product marketing and the founders so daily content reinforces every launch, announcement and narrative we are pushing.
What We're Looking For
- —3 to 5 years of content, social or digital marketing experience, with a clear focus on technology, SaaS, AI or crypto-native products. In-house, agency, creator-led or a mix are all fine.
- —A portfolio of work you personally shipped — posts, threads, videos, newsletters or campaigns — that you are proud of. You should be able to walk us through two or three of them in detail.
- —Hands-on, daily use of at least two AI content tools (e.g., Claude, ChatGPT, Midjourney, Runway, ElevenLabs, Descript). You can show us your prompt library, not just talk about it.
- —Excellent written English. You can take a technical or crypto concept and turn it into a sentence that someone actually stops scrolling for.
- —Sharp content sense. You know what works on X versus LinkedIn versus YouTube, and you know what does not.
- —Comfort working directly with founders and product leaders, including pushing back when a piece of content is not ready.
- —Highly organised. You can run a weekly editorial calendar across five channels and still know exactly what is going live tomorrow morning.
- —Self-directed. This is an early team. You will be trusted to set the calendar, not wait for one.
Bonus Points
- —Previous experience creating content for AI, agent-based or crypto / Web3 products.
- —Strong design sensibility, comfort in Figma, Canva or Adobe Creative Suite to polish what AI generates.
- —Hands-on video editing or motion design (Descript, CapCut, After Effects, Premiere).
- —Familiarity with SEO fundamentals, A/B testing, and analytics tools (GA4, Search Console, native platform analytics).
- —Experience writing or ghostwriting for founders and executives.
Why Join Elsa
- —Own the content function. This is not a role where you inherit a playbook; you write it.
- —Direct access to founders and product. Your content will be sharper because you are in the room.
- —Real product, real customers, real news. You will not be inventing things to talk about.
- —First-class access to the latest AI content tooling, plus a dedicated learning and development budget.
- —Fully remote, outcome-driven culture. Competitive salary.
How to Apply
Send your CV and links to 2–3 pieces of content or campaigns you ran, along with a short note on why this role interests you, to [email protected]. Please include "AI Content Creator" in the subject line. We review applications on a rolling basis and aim to respond within one week.
About Elsa
Elsa is building AI agents that take real work off people's plates. We are an early, fast-moving team of engineers, designers and operators who care equally about what we ship and how we talk about it. Our product is in the hands of customers at some of the most recognisable companies in the world, and we are now scaling the story that goes with it.
We are hiring a PR Manager, Technology to own how Elsa shows up in the press. This role sits at the intersection of product, narrative and media, and will be the person behind every launch moment, feature announcement and milestone story we put into market.
About the Role
As our PR Manager, you will own launch and announcement PR end-to-end. You will partner closely with the founders, product leads and marketing to turn what we are building into clear, compelling stories that land with technology reporters, trade press and industry analysts. You will build our media relationships from the ground up, run the launch calendar, and be the person the team trusts to make sure a launch actually breaks through.
This is a hands-on role. You will write the press release, shape the pitch, brief the reporter, prep the spokesperson, and measure what worked. If you enjoy being close to product and doing the craft yourself rather than purely managing an agency, this role is for you.
What You'll Do
- —Own launch PR end-to-end. Plan and run the full press cycle for every product launch, feature release and major company milestone, from positioning brief to embargo outreach to launch-day coverage tracking.
- —Build and grow the media list. Develop deep, first-name relationships with technology, AI and enterprise-software reporters at tier-1 outlets, trade press, newsletters and podcasts.
- —Write the story. Draft press releases, media pitches, founder quotes, Q&A documents, bylines and briefing docs that are sharp, specific and free of jargon.
- —Run the launch calendar. Maintain a rolling 90-day view of announcements, coordinate with product, design and marketing on timing and assets, and keep stakeholders aligned on what is landing when.
- —Prepare spokespeople. Brief and prep the founders and executives for interviews, keynotes and podcasts. Build message houses and handle objection prep so spokespeople walk in confident.
- —Manage external partners. Run any PR agency, freelance writer or newswire relationships, hold them to clear deliverables, and make sure we get more out of them than we put in.
- —Measure and report. Track coverage, share-of-voice, message pull-through and inbound interest generated by each launch. Close the loop with the team on what worked, what did not, and what to change next time.
- —Partner across the company. Work closely with product marketing, growth, content and social to make sure launch PR is integrated with everything else happening around a release.
What We're Looking For
- —4 to 6 years of PR or communications experience, with a clear focus on technology, SaaS, AI or developer-facing products. In-house, agency or a mix are all fine.
- —A track record of launches you personally ran that landed coverage in publications you are proud of. You should be able to walk us through two or three of them in detail.
- —Existing relationships with technology and AI reporters, or a demonstrated ability to build them quickly from cold.
- —Excellent written English. You can take a technical concept and turn it into a sentence a reporter will actually open the email for.
- —Sharp news sense. You know what makes a story and, more importantly, what does not.
- —Comfort working directly with founders and product leaders, including pushing back when a pitch is not ready.
- —Highly organised. You can run five launches in parallel and still know exactly what is embargoed until when.
- —Self-directed. This is an early team. You will be trusted to set the plan, not wait for one.
Bonus Points
- —Previous experience launching AI or agent-based products.
- —Experience supporting analyst relations (Gartner, Forrester, IDC, a16z, etc.).
- —A portfolio of bylines or thought leadership pieces you have ghostwritten that actually got published.
- —Experience working across US and international press simultaneously.
Why Join Elsa
- —Own the PR function. This is not a role where you inherit a playbook; you write it.
- —Direct access to founders and product. Your pitches will be sharper because you are in the room.
- —Real product, real customers, real news. You will not be inventing announcements.
- —Fully remote, outcome-driven culture and competitive salary.
How to Apply
Send your CV and links to 2–3 launches or stories you ran, along with a short note on why this role interests you, to [email protected]. Please include "PR Manager" in the subject line. We review applications on a rolling basis and aim to respond within one week.