Join the Team

About Elsa

Elsa is building AI agents that take real work off people's plates. We are an early, fast-moving team of engineers, designers and operators who care equally about what we ship and how we talk about it. Our product is in the hands of customers at some of the most recognisable companies in the world, and we are now scaling the story that goes with it.

We are hiring an AI Content Creator to own how Elsa shows up in feeds, inboxes and timelines every single day. This role sits at the intersection of editorial craft and generative AI, and will be the person behind every post, video, newsletter and visual that compounds our brand between launches.

About the Role

As our AI Content Creator, you will own day-to-day content end-to-end. You will partner closely with the founders, product leads, marketing and PR to turn what we are building into a steady drumbeat of high-quality writing, visuals, video and audio across our owned channels. You will run the editorial calendar, build the AI workflows that let one person punch like a team of five, and be the person the team trusts to keep our brand voice consistent at scale.

This is a hands-on role. You will write the post, generate the visual, cut the video, ship the newsletter and read the analytics the next morning. If you genuinely love using AI as a creative force multiplier, and you have the editorial judgment to keep the bar high, this role is for you.

What You'll Do

• —Own the editorial drumbeat. Plan and ship written, visual, audio and video content across our owned channels — X / Twitter, LinkedIn, blog, newsletter, YouTube — on a consistent, predictable cadence.
• —Build AI-augmented workflows. Design content pipelines on top of Claude, ChatGPT, Midjourney, Runway, ElevenLabs and similar tools so we produce more, faster, without sacrificing quality or brand voice.
• —Write the story. Draft posts, threads, blog articles, newsletters, scripts and captions that are sharp, specific and free of jargon. AI gives you the first draft; your editorial judgment ships the final cut.
• —Generate the visuals. Produce on-brand graphics, illustrations, short-form video and motion assets using generative AI tools, briefing designers when something needs to go further.
• —Adapt for every surface. Reformat the same core idea for LinkedIn, X, Reels, Shorts, newsletters and the blog, each with the native voice of the platform.
• —Maintain the brand voice. Be the guardian of how Elsa sounds and looks. Build prompt libraries, style guides and review checklists so consistency scales with volume.
• —Measure and iterate. Track engagement, reach, follower growth and downstream signups. Close the loop weekly on what worked, what flopped and what to double down on.
• —Partner across the company. Work closely with PR, growth, product marketing and the founders so daily content reinforces every launch, announcement and narrative we are pushing.

What We're Looking For

• —3 to 5 years of content, social or digital marketing experience, with a clear focus on technology, SaaS, AI or crypto-native products. In-house, agency, creator-led or a mix are all fine.
• —A portfolio of work you personally shipped — posts, threads, videos, newsletters or campaigns — that you are proud of. You should be able to walk us through two or three of them in detail.
• —Hands-on, daily use of at least two AI content tools (e.g., Claude, ChatGPT, Midjourney, Runway, ElevenLabs, Descript). You can show us your prompt library, not just talk about it.
• —Excellent written English. You can take a technical or crypto concept and turn it into a sentence that someone actually stops scrolling for.
• —Sharp content sense. You know what works on X versus LinkedIn versus YouTube, and you know what does not.
• —Comfort working directly with founders and product leaders, including pushing back when a piece of content is not ready.
• —Highly organised. You can run a weekly editorial calendar across five channels and still know exactly what is going live tomorrow morning.
• —Self-directed. This is an early team. You will be trusted to set the calendar, not wait for one.

Bonus Points

• —Previous experience creating content for AI, agent-based or crypto / Web3 products.
• —Strong design sensibility, comfort in Figma, Canva or Adobe Creative Suite to polish what AI generates.
• —Hands-on video editing or motion design (Descript, CapCut, After Effects, Premiere).
• —Familiarity with SEO fundamentals, A/B testing, and analytics tools (GA4, Search Console, native platform analytics).
• —Experience writing or ghostwriting for founders and executives.

Why Join Elsa

• —Own the content function. This is not a role where you inherit a playbook; you write it.
• —Direct access to founders and product. Your content will be sharper because you are in the room.
• —Real product, real customers, real news. You will not be inventing things to talk about.
• —First-class access to the latest AI content tooling, plus a dedicated learning and development budget.
• —Fully remote, outcome-driven culture. Competitive salary.

How to Apply

Send your CV and links to 2–3 pieces of content or campaigns you ran, along with a short note on why this role interests you, to [email protected]. Please include "AI Content Creator" in the subject line. We review applications on a rolling basis and aim to respond within one week.

TL;DR

Elsa builds AI agents that actually do real work, not gimmicks. We're in the hands of some of the world's biggest companies, and now we need someone to own how we show up in the press. You'll be the person behind every launch moment, every feature drop, and every milestone story we put out.

What You'll Actually Do

Own launches end-to-end, from positioning brief to embargo outreach to tracking what landed

• —Build real media relationships — not spray-and-pray pitches. We mean name-basis convos with AI, tech & enterprise reporters at tier-1 outlets, newsletters and pods
• —Write the story — press releases, pitches, bylines, Q&As. Sharp, specific, zero jargon
• —Run the launch calendar — 90-day rolling view, cross-functional alignment, zero surprises
• —Prep the founders — message houses, objection prep, the works. They walk in ready
• —Manage agency / freelancer relationships — hold them accountable, squeeze value
• —Measure everything — coverage, share-of-voice, inbound. Close the loop with the team

You're a Fit If You Have

• —4–6 years in PR / comms focused on tech, SaaS, AI or dev tools (in-house, agency, or both)
• —Launches you personally ran that landed in pubs you're proud of — bring receipts
• —Relationships with tech/AI reporters (or the hustle to build them fast)
• —Killer written English — you can make a technical concept sound like a story a reporter actually wants to open
• —Strong news sense — you know what's a story and what isn't
• —Comfortable pushing back to founders when a pitch isn't ready
• —Hyper-organized — can run 5 launches in parallel without dropping balls
• —Self-starter energy — you set the plan, not wait for one

Bonus Vibes

• —Launched AI or agent-based products before
• —Analyst relations experience (Gartner, Forrester, a16z, etc.)
• —Published bylines or ghostwritten thought leadership
• —Done cross-border / international PR

Why Elsa

• —You build the playbook — no inheriting someone else's system
• —Direct founder access — your pitches are sharper because you're in the room
• —Real product, real customers, real news — nothing manufactured
• —Fully remote, outcome-driven, competitive pay

How to Apply

Send your CV + 2–3 launch links + a short note → [email protected]
Subject line: "PR Lead"
Rolling review, expect a response within ~1 week